Marketing Team Crowned Winners at the Midlands Services Excellence Awards

In an exemplary display of creativity and commitment, Belmont Healthcare Group’s marketing department has been honoured with the prestigious Midlands Services Excellence Awards 2024 Marketing and Communications Team of the Year.

This award recognises the team’s exceptional effort in enhancing communication channels, bolstering community ties, and supporting the wellbeing of the individuals they serve, their families, and the broader public.

The cornerstone of their strategy, "BelmontThymes," is a monthly newsletter that has quickly become vital to the company's internal communication. This publication serves as a colourful mosaic of touching care stories, important policy updates, and shared experiences that unite staff, residents, and their families. It has played a crucial role in fostering transparency and cultivating a positive culture within the organisation.

The marketing department’s ingenuity continued with the introduction of staff recognition programmes, celebrating the contributions of their employees. Initiatives like nominations for the Great British Care Awards and the Employer of the Month have significantly boosted morale, highlighting the value of teamwork within Belmont Healthcare.

Venturing further into the heart of the community, the team has developed the Belmont Healthcare Online Advice Hub. This platform is a treasure trove of knowledge on elderly care, aiming to educate and provide support to the community at large.

Their community relations programme has made tangible impacts, such as donating to Age UK Bromsgrove Men in Sheds, organising an annual golf day that raised substantial funds for Birmingham Women’s and Children's Hospital and The Care Workers’ Charity, and engaging with local events and schools to enrich the lives of the young.

Belmont Healthcare has extended its reach beyond healthcare, embracing community welfare through sponsorships and support to local events like the Shirley Charity Beer & Cider Festival and Moseley Cricket Club. These actions are more than financial aid; they signify an investment in the happiness and unity of their community.

Andrea Vinten, Head of Communications at Belmont Healthcare said; “We are overjoyed with this accolade from the Midlands Services Excellence Awards. We are incredibly happy to be recognised for our innovative marketing and communication strategies, but also our dedication to the people and communities we serve.”

The future appears bright for Belmont Healthcare as they pledge to continue their efforts in refining internal communication, nurturing community bonds, and upholding the wellbeing of their clientele and the public. This award is a fitting homage to a team that does not merely market a service, but advocates for a cause and breathes life into the values of Belmont Healthcare with every initiative taken.

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